Building on the success of Congress of the Future, the WM Group launched “bez Gorsetu” (Without a Corset) in 2018—an event dedicated to women of all ages, focusing on sensitivity, inspiration, and self-discovery.
Over the years, the event was held in multiple cities across northern Poland and received predominantly positive reviews from participants.
I was responsible for developing a modern visual identity for the brand, including the design of multiple landing pages and a wide range of marketing collateral.
As the initiative evolved, we also created a dedicated information service addressing topics related to the event’s core themes, along with a mobile application featuring an event calendar and several monetisation options for partners.
