As the Mobile Guide product gained traction, the WM Group decided to spin off its internal IT department into an independent unit focused on mobile applications and web-based services. To support this transition, I created the wmobi brand, along with an original website that served as the company’s digital showcase—presenting its products and services in a modern, clear, and transparent manner.
One of the more interesting branding challenges was the design of an unconventional printed promotional brochure. Its square format referenced the logo and enabled flexible content composition. This approach also supported later presentation in Arab markets, with right-aligned text and layouts adapted to different reading directions. Carefully designed page structures and paragraph styles allowed content and language to be replaced easily, without requiring layout changes or extensive redesign.
