A unique ability to visualise concepts, combined with a logical and data-driven approach to product design, allows me to find connections between seemingly unrelated data points and turn uncertainty into direction.
By combining user research, market insight, and structured evaluation, I provide reliable inputs that inform product decisions from early concepts to mature platforms—connecting user needs, business goals, and design guidelines to produce clear, actionable insights that can be trusted.
I conduct user research to uncover real needs, behaviours, and motivations behind product use. Through interviews, surveys, usability testing, and A/B testing, I combine qualitative depth with quantitative validation. The focus is on asking the right questions, challenging assumptions, and translating findings into concrete guidance that directly informs design decisions.
Products exist within broader market and competitive contexts. I analyse industry standards, competitors, and positioning to identify opportunities, constraints, and differentiation potential. This research helps define product scope and strategic direction, ensuring design decisions are aligned with business objectives and grounded in reliable data.
Research informs prioritisation. I help define MVPs by identifying core user needs, essential features, and measurable success criteria. These insights are translated into structured roadmaps that balance ambition with feasibility, align stakeholders, and reduce risk—providing a clear path from concept to delivery.
Research should not end at launch. I treat product design as an iterative cycle informed by real usage data and ongoing feedback. Insights from analytics, testing, and user behaviour are continuously synthesised and fed back into the process, ensuring products evolve based on evidence rather than assumptions.
